Fitness
For Life

I have been in the textile manufacturing industry for over two decades, and in the last years I have seen a huge change in the dynamics of the how the textile B2B market work. Earlier, it was all about moving huge volumes to major fashion corporations, and even larger quantities of re-orders with identical items. Today it is instead all about fast fashion, and thanks to social media there are new fashion houses appearing every day.

This is especially true for fitness entrepreneurs. These small, passionate, and often innovative companies have created a new scene for fitness fashion. They are passionate and personally involved, and require smaller volumes, excellent worksmanship, and quicker lead times. We felt strongly we wanted to assist these companies to reach their goals, and have therefore developed a business model in accordance with their specific demands.

Being a yoga instructor and passionate fitness advocate myself, I know the importance of good quality apparel. I have also seen the gym going from a place where bodybuilders lift weight, to a place for everyday people to meet up after work. This development towards a place for social hang out has naturally also made the gym more fashion oriented, and a place were people want to dress well.